Design • Research •Product
Reading tracker app for iOS
Fiction
I’m a Creative Director and Designer based in New York, and have spent the last thirteen years helping to bring brands to life through strategic design.
I don’t like fluff or clutter; I aim to make things that resonate with people using an executional style which is honest and direct. In a digital context that means working to overcome the default distance, half-life, and impersonal nature of interactions, in order to create things that are able to sit comfortably in their digital skin whilst still being able to connect deeply with their audience. The result is something that often leans minimal in appearance, but is filled with nuance and care in all the right places.
I don’t like fluff or clutter; I aim to make things that resonate with people using an executional style which is honest and direct. In a digital context that means working to overcome the default distance, half-life, and impersonal nature of interactions, in order to create things that are able to sit comfortably in their digital skin whilst still being able to connect deeply with their audience. The result is something that often leans minimal in appearance, but is filled with nuance and care in all the right places.
Studio DMCG Inc © 2022
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Made in New York
I’m a Creative Director and Designer based in New York, and have spent the last thirteen years helping to bring brands to life through strategic design.
I don’t like fluff or clutter; I aim to make things that resonate with people using an executional style which is honest and direct. In a digital context that means working to overcome the default distance, half-life, and impersonal nature of interactions, in order to create things that are able to sit comfortably in their digital skin whilst still being able to connect deeply with their audience. The result is something that often leans minimal in appearance, but is filled with nuance and care in all the right places.
I don’t like fluff or clutter; I aim to make things that resonate with people using an executional style which is honest and direct. In a digital context that means working to overcome the default distance, half-life, and impersonal nature of interactions, in order to create things that are able to sit comfortably in their digital skin whilst still being able to connect deeply with their audience. The result is something that often leans minimal in appearance, but is filled with nuance and care in all the right places.
Studio DMCG Inc © 2022
Twitter
LinkedIn
Email
Made in New York
Fiction - is a reading tracker app that cuts through the noise and focuses on what matters: connecting readers with the books that will have an emotional impact on them.
Made in New York
Email
LinkedIn
Twitter
Studio DMCG Inc © 2022
I don’t like fluff or clutter; I aim to make things that resonate with people using an executional style which is honest and direct. In a digital context that means working to overcome the default distance, half-life, and impersonal nature of interactions, in order to create things that are able to sit comfortably in their digital skin whilst still being able to connect deeply with their audience. The result is something that often leans minimal in appearance, but is filled with nuance and care in all the right places.
I don’t like fluff or clutter; I aim to make things that resonate with people using an executional style which is honest and direct. In a digital context that means working to overcome the default distance, half-life, and impersonal nature of interactions, in order to create things that are able to sit comfortably in their digital skin whilst still being able to connect deeply with their audience. The result is something that often leans minimal in appearance, but is filled with nuance and care in all the right places.
I’m a Creative Director and Designer based in New York, and have spent the last thirteen years helping to bring brands to life through strategic design.
I conducted surveys and interviews with readers to gain insight into their reading habits and the challenges they faced.
With this information in hand, I set out to design a solution that would address the specific pain points of readers. I spent a lot of time designing the user experience and interface of the app, focusing on simplicity and ease of use. I believe that the key to creating a great app is understanding your users and their needs, and that's exactly what I did with Fiction.
Learn more at getfiction.app
With this information in hand, I set out to design a solution that would address the specific pain points of readers. I spent a lot of time designing the user experience and interface of the app, focusing on simplicity and ease of use. I believe that the key to creating a great app is understanding your users and their needs, and that's exactly what I did with Fiction.
Learn more at getfiction.app
I created this app with the belief that digital tools should be able to forge close connections with their users, and that's exactly what Fiction does. With a simple yet carefully thought-out design, and a focus on solving problems and bringing value to the reader, Fiction is more than just a tool for tracking your reading - it's a journey toward self-awareness and a deeper connection with the written word.
The process of creating Fiction began with extensive research and competitor analysis. I wanted to understand the current landscape of reading trackers and identify any gaps or problems in the market.
The process of creating Fiction began with extensive research and competitor analysis. I wanted to understand the current landscape of reading trackers and identify any gaps or problems in the market.