Product • Strategy •Mobile design
Automated crypto trading bots
Tradesanta
I’m a Creative Director and Designer based in New York, and have spent the last thirteen years helping to bring brands to life through strategic design.
I don’t like fluff or clutter; I aim to make things that resonate with people using an executional style which is honest and direct. In a digital context that means working to overcome the default distance, half-life, and impersonal nature of interactions, in order to create things that are able to sit comfortably in their digital skin whilst still being able to connect deeply with their audience. The result is something that often leans minimal in appearance, but is filled with nuance and care in all the right places.
I don’t like fluff or clutter; I aim to make things that resonate with people using an executional style which is honest and direct. In a digital context that means working to overcome the default distance, half-life, and impersonal nature of interactions, in order to create things that are able to sit comfortably in their digital skin whilst still being able to connect deeply with their audience. The result is something that often leans minimal in appearance, but is filled with nuance and care in all the right places.
Studio DMCG Inc © 2022
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Made in New York
I’m a Creative Director and Designer based in New York, and have spent the last thirteen years helping to bring brands to life through strategic design.
I don’t like fluff or clutter; I aim to make things that resonate with people using an executional style which is honest and direct. In a digital context that means working to overcome the default distance, half-life, and impersonal nature of interactions, in order to create things that are able to sit comfortably in their digital skin whilst still being able to connect deeply with their audience. The result is something that often leans minimal in appearance, but is filled with nuance and care in all the right places.
I don’t like fluff or clutter; I aim to make things that resonate with people using an executional style which is honest and direct. In a digital context that means working to overcome the default distance, half-life, and impersonal nature of interactions, in order to create things that are able to sit comfortably in their digital skin whilst still being able to connect deeply with their audience. The result is something that often leans minimal in appearance, but is filled with nuance and care in all the right places.
Studio DMCG Inc © 2022
Twitter
LinkedIn
Email
Made in New York
Tradesanta - automated strategies and bots to navigate the volatile world of cryptocurrency trading with ease.
Made in New York
Email
LinkedIn
Twitter
Studio DMCG Inc © 2022
I don’t like fluff or clutter; I aim to make things that resonate with people using an executional style which is honest and direct. In a digital context that means working to overcome the default distance, half-life, and impersonal nature of interactions, in order to create things that are able to sit comfortably in their digital skin whilst still being able to connect deeply with their audience. The result is something that often leans minimal in appearance, but is filled with nuance and care in all the right places.
I don’t like fluff or clutter; I aim to make things that resonate with people using an executional style which is honest and direct. In a digital context that means working to overcome the default distance, half-life, and impersonal nature of interactions, in order to create things that are able to sit comfortably in their digital skin whilst still being able to connect deeply with their audience. The result is something that often leans minimal in appearance, but is filled with nuance and care in all the right places.
I’m a Creative Director and Designer based in New York, and have spent the last thirteen years helping to bring brands to life through strategic design.
As the team's product manager, I oversaw the design and development of both the web as well as the mobile, ensuring a seamless and intuitive user experience. My main focus was building trust and implementing the most common UX patterns among financial tools in order to make sure that users weren't challenged with a steep learning curve and uncertainty, as is usually the case with innovative tools.
In the world of personal finance, and especially crypto apps intuitive UX and ultra-refined UI are king and that belief was my starting point when taking charge of the mobile apps' redesign.
In the world of personal finance, and especially crypto apps intuitive UX and ultra-refined UI are king and that belief was my starting point when taking charge of the mobile apps' redesign.
Tradesanta is the ultimate solution for navigating the volatile world of cryptocurrency trading. As a web and mobile app, it provides traders with the ability to create and deploy automated trading strategies, leveraging bots that use signals to execute trades on the biggest exchange platforms.
My journey with Tradesanta began with a deep dive into the available solutions in the market and a thorough analysis of the data. Through extensive user research and wireframe development, I sought to create a solution that would offer maximum returns with minimal effort, all while working within the constraints of a lean team.
My journey with Tradesanta began with a deep dive into the available solutions in the market and a thorough analysis of the data. Through extensive user research and wireframe development, I sought to create a solution that would offer maximum returns with minimal effort, all while working within the constraints of a lean team.