Alex Borisenko
Work archive
I’m a Creative Director and Designer based in New York, and have spent the last thirteen years helping to bring brands to life through strategic design.
I don’t like fluff or clutter; I aim to make things that resonate with people using an executional style which is honest and direct. In a digital context that means working to overcome the default distance, half-life, and impersonal nature of interactions, in order to create things that are able to sit comfortably in their digital skin whilst still being able to connect deeply with their audience. The result is something that often leans minimal in appearance, but is filled with nuance and care in all the right places.
I don’t like fluff or clutter; I aim to make things that resonate with people using an executional style which is honest and direct. In a digital context that means working to overcome the default distance, half-life, and impersonal nature of interactions, in order to create things that are able to sit comfortably in their digital skin whilst still being able to connect deeply with their audience. The result is something that often leans minimal in appearance, but is filled with nuance and care in all the right places.
Studio DMCG Inc © 2022
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Made in New York
I’m a Creative Director and Designer based in New York, and have spent the last thirteen years helping to bring brands to life through strategic design.
I don’t like fluff or clutter; I aim to make things that resonate with people using an executional style which is honest and direct. In a digital context that means working to overcome the default distance, half-life, and impersonal nature of interactions, in order to create things that are able to sit comfortably in their digital skin whilst still being able to connect deeply with their audience. The result is something that often leans minimal in appearance, but is filled with nuance and care in all the right places.
I don’t like fluff or clutter; I aim to make things that resonate with people using an executional style which is honest and direct. In a digital context that means working to overcome the default distance, half-life, and impersonal nature of interactions, in order to create things that are able to sit comfortably in their digital skin whilst still being able to connect deeply with their audience. The result is something that often leans minimal in appearance, but is filled with nuance and care in all the right places.
Studio DMCG Inc © 2022
Twitter
LinkedIn
Email
Made in New York
I’m a Creative Director and Designer based in New York, and have spent the last thirteen years helping to bring brands to life through strategic design.
I don’t like fluff or clutter; I aim to make things that resonate with people using an executional style which is honest and direct. In a digital context that means working to overcome the default distance, half-life, and impersonal nature of interactions, in order to create things that are able to sit comfortably in their digital skin whilst still being able to connect deeply with their audience. The result is something that often leans minimal in appearance, but is filled with nuance and care in all the right places.
I don’t like fluff or clutter; I aim to make things that resonate with people using an executional style which is honest and direct. In a digital context that means working to overcome the default distance, half-life, and impersonal nature of interactions, in order to create things that are able to sit comfortably in their digital skin whilst still being able to connect deeply with their audience. The result is something that often leans minimal in appearance, but is filled with nuance and care in all the right places.
Studio DMCG Inc © 2022
Twitter
LinkedIn
Email
Made in New York
Sometimes you have to bend the rules to build something that truly matters. I’m Alex, a product leader who believes in stripping away distractions and focusing on what drives real impact for real people.
I’m drawn toward projects that challenge me to explore personal development, finance and crypto, books and reading, digital media, and community-building. Each of these interests speaks to a core desire: to craft products that empower people, bring them closer together, and help them grow in tangible ways.
I’m drawn toward projects that challenge me to explore personal development, finance and crypto, books and reading, digital media, and community-building. Each of these interests speaks to a core desire: to craft products that empower people, bring them closer together, and help them grow in tangible ways.
From Curiosity to Craft
Over the past 10 years, I’ve been shaping web and mobile products that aren’t just tools, but experiences people look forward to using every day. My work revolves around one core philosophy: stay relentlessly user-centric. If something doesn’t serve a genuine need, it’s clutter.
A Curious Mindset
I’m not here to chase trends or follow the usual playbook. Instead, I question assumptions, simplify whenever possible, and aim for that sweet spot where clarity meets a spark of delight. The result is a product that resonates on a human level - uncomplicated, honest, and genuinely helpful.
Over the past 10 years, I’ve been shaping web and mobile products that aren’t just tools, but experiences people look forward to using every day. My work revolves around one core philosophy: stay relentlessly user-centric. If something doesn’t serve a genuine need, it’s clutter.
A Curious Mindset
I’m not here to chase trends or follow the usual playbook. Instead, I question assumptions, simplify whenever possible, and aim for that sweet spot where clarity meets a spark of delight. The result is a product that resonates on a human level - uncomplicated, honest, and genuinely helpful.
Why It Matters
In a world full of half-baked features and endless scrolling, I want to create products, platforms, sites, apps that feel like home for their users. Every screen, click, or tap should have a purpose. Every choice, from the color palette to the microcopy, should reflect the product’s essence and the needs of the people behind the screens.
Work Archive
I try to keep a curated archive of projects that showcase how I approach product leadership — from initial ideation to final polish. With that in mind, I would like to note that the last time it was updated was 2 years ago.
In a world full of half-baked features and endless scrolling, I want to create products, platforms, sites, apps that feel like home for their users. Every screen, click, or tap should have a purpose. Every choice, from the color palette to the microcopy, should reflect the product’s essence and the needs of the people behind the screens.
Work Archive
I try to keep a curated archive of projects that showcase how I approach product leadership — from initial ideation to final polish. With that in mind, I would like to note that the last time it was updated was 2 years ago.